Seeing Machines set to benefit from new European road safety law

Mark Johnson's picture

London-listed transport safety technology firm, Seeing Machines, is set to benefit from an EU draft law that will require all vehicles to be fitted with life-saving technology.

The European Parliament announced on Thursday that Safety features such as intelligent speed assistance, advanced emergency-braking system and emergency stop signal will have to be installed in new vehicles.

Seeing Machines produces AI-based driver monitoring systems that can learn about drivers’ behaviours, fatigue and distraction levels.

"The leadership shown by Europe in this move to improve safety, using technology, across all forms of road-going transport, is most welcome as governments all over the world grapple with serious injuries and fatalities caused by road accidents”, said Ken Kroeger, CEO of Seeing Machines.

"Seeing Machines is focused on safety outcomes and we have spent the past twenty years honing our technology for this very purpose. 

Technology already in use

“Our driver monitoring technology, already launched in the award-winning General Motors Cadillac CT6 with Super Cruise, and in current development with a further five automotive manufacturers globally, as well as retro-fitted to over 16,000 commercial and mining vehicles around the world, is designed to understand the state of the driver, to ensure that fatigue and distraction related events and the risks associated with that behaviour, are mitigated."

The EU said in a statement that "driver drowsiness and attention warning" and "advanced driver distraction warning" systems will become mandatory in all vehicles (cars, vans, trucks and buses) across the Union.

The draft law extends the scope of the currently applicable requirement to fit passenger cars with a tyre pressure monitoring system to cover all vehicle categories. Vans and SUVs will, in addition, no longer be exempt from various safety features which until now have only been required for ordinary passenger cars.

Manufacturers must ensure that these systems and features are developed in such a way so as to ensure that users accept them and that motor vehicles’ user instructions contain clear and comprehensive information on how they function, MEPs stress. The Internal Market Committee also included requirements to protect vehicles against cyberattacks.

Seeing Machines is listed on the London Stock Exchange and headquartered in Australia.

Welcome to Prolific London

The new home for all the latest creative, marketing and technology news