London based Spoon Guru named one of Europe's best start-ups

Keiligh Baker's picture
by Keiligh Baker

Spoon Guru, a London-based technology company that has developed a unique food search and discovery engine to cater for individuals with multiple or complex search requirements, has been named one of Europe's best start ups.

Red Herring Top 100 Europe enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the European Region.

“In 2019, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early in the European tech ecosystem.

"We believe Spoon Guru embodies the vision, drive and innovation that define a successful entrepreneurial venture. Spoon Guru should be proud of its accomplishment, as the competition was very strong.”

“We are delighted to be included along with other companies and entrepreneurs in this recognition. Being selected with other leading European technology peers is great acknowledgement of Spoon Guru’s pioneering technology. 

"We are transforming modern retail by helping consumers around the world find exactly the right foods for their individual dietary and nutritional needs,” said Spoon Guru’s co-founder and CEO, Markus Stripf.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration.

Following Spoon Guru’s well-deserved win, they are then invited to showcase their company to the US market at the Top 100 North America event in May and later compete internationally for the Top 100 Global in October.