Goldman Sachs and HSBC invest £15m in fintech startup Bud

Keiligh Baker's picture
by Keiligh Baker

London fintech start-up Bud has announced that it has secured £15.3million ($20 million) in a funding round co-led by HSBC and Goldman Sachs.

Bud is used by banks and financial firms to take advantage of Open Banking regulations and create apps that allow customers to view their financial lives in one place. Clients include HSBC, Aviva’s Wealthify, Hiscox and online broker AJ Bell.

City AM reports the Shoreditch startup will use the funding to double its headcount to more than 120 staff by the end of the year, and expand into new markets. The round takes Bud’s funding to date to $32m.

Chief executive Ed Maslaveckas said Bud’s success is symbolic of how consumers are beginning to demand a more data-driven approach to financial services.

"The investment proves that banks are looking seriously at how open banking can evolve beyond what regulation requires into something that genuinely puts customers first," he said. "It’s just the beginning of a larger change for the finance industry but it’s a significant step forward in helping people gain more control over their lives."