Digital content management startup Trackonomics raises £1.2m
Trackonomics Ltd. has raised a £1.2 million investment from London-based venture capital firm 24Haymarket.
Founded in 2015 and based in London and Tel Aviv, Trackonomics offers a digital content management and monetization platform for media companies, listing CNN, Buzzfeed, Condé Nast, and Gizmodo Media among its clients.
The investment comes as Trackonomics starts a new phase of intensive product development as it looks to expand its global footprint and develop its proposition further in the US and European markets.
Trackonomics employs 16 people, 12 of them based in Israel.
“We are on a mission to reduce the friction points in affiliate marketing and build an intelligent and fluid platform for performance marketers everywhere," said co-founder Hanan Maayan. "We strongly believe that in this age of ever-growing user acquisition costs, affiliate marketing will become an essential monetisation channel for every publisher and an essential acquisition channel for every advertiser."