BBC and ITV confirm plans for Netflix rival BritBox

Keiligh Baker's picture
by Keiligh Baker

ITV is teaming up with publicly-funded rival the BBC to create “BritBox”, a UK rival to subscription streaming service Netflix.

ITV Chief Executive Carolyn McCall said the partnership, which is close to being concluded, would bring a new video-on-demand offering to British audiences.

“This will provide an unrivalled collection of British boxsets and original series in one place,” she said. “We anticipate that other partners will be added to BritBox and we will both speak to regulators and the wider industry about our proposals.”

The service, which will launch in the second half of 2019, will be priced competitively, the two companies said, without giving details.

The BBC, which is funded by a license fee paid by all TV-watching Britons, and ITV are already working together on a streaming service, also called BritBox, in North America.

BBC Director General Tony Hall said the new service would deliver home-grown content to the audience that loved it best.

He said: “I am delighted that the BBC and ITV are working together on something truly special - BritBox.  A new streaming service delivering the best home grown content to the public who love it best. The service will have everything from old favourites to recent shows and brand new commissions.  It’s an exciting time for the viewing public.”

The aim is to launch the service in the second half of 2019.  While neither the BBC or ITV have confirmed pricing at this stage, they say it will be 'competitive'.  Consumers who are interested in subscribing to BritBox when it becomes available can do so now at

The BBC and ITV will provide a further update when a formal agreement is reached.