Arsenal partners with Intel to give fans new tech angle on matches
London football premiere league club Arsenal will debut new broadcast technology from Intel during a match with Manchester United next month.
Arsenal said it’s struck a new multi-year partnership with Intel which will give unrivalled access to Emirates Stadium to introduce the tech giant’s True View technology to fans.
The unique footage will be included in live TV broadcasts and club media channels. It will give fans the chance to watch 360-degree replays, and views from a players’ perspective as though they were in the game, the club said.
Footage will be recorded from 38 5K Ultra HD cameras. Intel’s 360-degree replay technology freezes a moment in the game to let fans see the action from every angle, and fans will also be able to view key moments from the players’ perspective.
It will also introduce features like laser wall, with the display of a virtual line that gives viewers a clear picture as to where players are positioned on the pitch. This also enables commentators to share a new level of insight into real time decisions and provide an entirely new perspective to fans.
“We are always looking to find new ways to bring our 780m fans and followers around the world closer to the action and this partnership will give our fans a whole new view of the game”, said Peter Silverstone, Arsenal’s Commercial Director. “Intel True View effectively allows a supporter to step into the boots of players and see the game from their perspective.”
“We have seen the impact this Intel technology has had in other sports leagues across the world and are excited that it will be installed at Emirates Stadium.”
“At Arsenal we are committed to innovating and keeping at the forefront of developments on and off the pitch so it’s fitting that Emirates Stadium will be the first stadium to bring Intel’s immersive and transformational Intel True View technology to the Premier League.”
James Carwana, who is Vice President and General Manager of Intel Sports, said that immersive media experiences continued to create more opportunities for sports teams and leagues to put the fan experience first.
“With the expansion of Intel True View into more stadiums like Emirates Stadium, we have the chance to transform the experience for fans of one of the world’s top sports leagues with our leading and differentiated volumetric technology.”
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