Salesforce to add 1,500 jobs in Ireland as it targets UK market
US cloud-based software giant, Salesforce.com, is expected on Friday to announce plans to add around 1,500 new jobs to a new office in Dublin, Ireland.
Marc Benioff, Salesforce.com’s chairman and CEO, is expected to make the major announcement today along with Irish prime minister, Leo Varadkar, according to media reports.
The move forms part of a major marketing effort to grow its presence in the UK market - its largest in the European Union.
Last summer, the company announced plans to invest more than $2.5 billion over the next five years to fuel the growth of its UK business.
As part of this investment, Salesforce said at the time that it planned to increase headcount, data centre capacity and office space to support its rapidly growing customer base in the country.
“The UK is Salesforce's largest market in Europe and our commitment to driving growth, innovation and customer success in the region has never been stronger," said Marc Benioff, at the time of the investment announcement.
“With this significant investment, we are well positioned to pursue the incredible opportunity for Salesforce, our customers and partners in the British market.”
Salesforce.com provides customer relationship management software and other enterprise solutions to businesses around the world.