Men's wellbeing start up Manual gets £5m seed funding

Keiligh Baker's picture

A new wellbeing platform for men called Manual has closed £5 million in seed funding from groups including UK-based Felix Capital, Germany’s Cherry Ventures and U.S-based Cassius Capital.

The London startup’s slick new website launched today and ultimately aims to arm men with the knowledge and tools they need “to proactively solve their wellbeing and look after their health”.

The Manual website states: "We’re challenging the outdated notion that real men shrug their shoulders and carry on. By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.

"We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you."

“At Manual we want men to take control of their health and happiness by helping guide them to the choices that work best for them. We believe this starts with promoting a change in how men approach their wellbeing,” Manual CEO George Pallis, who co-founded the company along with Michalis Gkontas, told TechCrunch.

“Michalis and I both have first hand experience of the physical and mental toll that can happen when you’re not looking out for yourself, and at Manual we want to encourage men to talk openly, challenging the outdated notions of masculinity where ‘being a man’ meant sweeping problems under the carpet.”

He added that they want to improve the everyday lives of men by providing knowledge and solutions for key parts of their wellbeing, citing a report by the National Pharmacy Association that suggest almost 90 percent of men don’t seek help unless they have a serious problem.

The seed funding will be invested into the development and growth of the platform.

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