Digital health company Prenetics acquires Kelaa App

Keiligh Baker's picture
by Keiligh Baker

Prenetics, a leading global genetics and digital health company, has announced it has acquired the "psychologist in a pocket" app, Kelaa.

Prenetics is a leading genetic testing/digital health company headquartered in Hong Kong and London, with offices in 10 countries globally

Founded in Germany in 2013, Soma Analytics has worked at the forefront of research into the prevention of workplace stress and encouraging a state of mindfulness, developing an award-winning solution driven by its innovative ‘Kelaa’ smartphone app for employees and businesses.

Used by a number of Britain’s leading medium to large enterprises, including consulting giants E&Y, the NHS and Germany’s largest telecom company, the platform reduces the costs associated with employee absenteeism, presenteeism and staff turnover, whilst increasing employee resilience, productivity and engagement.

Operating as a ‘Psychologist in a Pocket’ for users, the Kelaa app delivers a holistic approach to wellness by connecting the physical, mental, and emotional health of its users. In addition, the Kelaa app analyses daily lifestyle biomarkers including sleep quality and voice emotion.

The data captured allows users to create fully personalised programmes that help individuals monitor and reduce their personal stress levels over time.

Avi Lasarow, CEO of Prenetics International said: “We are delighted to welcome the Soma Analytics brand into the Prenetics family. Soma bring with them a depth of world-class research into the impact of workplace preventative health, allied to a truly impactful and measureable mobile app Kelaa, that is already having a demonstrative effect in the workplace. This move perfectly complements our existing genetics offerings, meaning we can provide corporates, enterprises and insurers a suite of solutions that give their staff the most personalised wellness programmes possible.”

In 2017 Soma published a peer-reviewed paper together with the Mayo Clinic, evidencing the transformative positive effects of the Kelaa smartphone app on employees.