Former UniLad executives to head new media business
Widecells has announced it plans to become Iconic Labs and has brought in two former UniLad executives to head its new media business.
The group said John Quinlan and Liam Harrington would be joining the board immediately as chief executive and chief business officer respectively.
The group, which previously focused on stem cell research, said the new focus would be on online marketing, content, and technology products designed to create brands and increase customer engagement.
Executive chairman David Sefton said: “Iconic Labs represents an exceptional opportunity for this Company. The skills and experience of the team in the new media marketing space, as shown through their track record at Unilad, the world’s largest social first publisher, can deliver an exciting and uniquely positioned business."
"The growth of this market is accelerating at an unprecedented pace; global mobile ad spend is projected to increase from US$138 billion in 2018 to US$212 billion in 2021. The team has the model to capitalise on this.”
Quinlan and Harrington previously worked at UNILAD, one of the world’s largest social media news and entertainment companies with 60mln followers and over 40bn video views in 2017.
Quinlan said: “We understand how to build a business and generate revenue in the new media space. We have a unique proposition, in an extraordinarily high growth area. On the back of revenue growth from pre-identified contracts in our Agency Consultancy division, we will roll-out a range of services, content and cutting-edge technology that target future generation audiences and establish a leading position in the new media sector.”