Former Primark boss takes up CEO role at boohoo

Mark Johnson's picture
by Mark Johnson

London-listed online fashion retailer, boohoo Group, said former Primark COO John Lyttle has assumed his previously announced role as CEO of the company.

Boohoo first announced Lyttle’s appointment last September. Lyttle had an eight year tenure as Chief Operating Officer of Primark Stores Limited, a division of Associated British Foods plc, and one of Europe's fastest growing and most profitable retail businesses. 

Lyttle moves: From Primark to boohoo

The company, which also owns the NASTY Gal and PrettyLittleThing brands, said his appointment is a “key constituent of the Group's strategy in positioning for its next stage of its growth”, and coincides with Mahmud Kamani and Carol Kane, previously both Joint Chief Executives, assuming the roles of Group Executive Chairman and Group Co-Founder and Executive Director respectively. 

As previously announced, Peter Williams has stepped down from his role as non-executive Chairman with effect from today.

Boohoo also said that its search for two new independent non-executive Directors was “progressing well” and that a further announcement will be made on appointment of the successful candidates in due course. 

The Group is due to report its full year results next month on 24 April. 

Welcome to Prolific London

The new home for all the latest creative, marketing and technology news