Research News

The virtual reality content creation market is set to boom, reaching $46.54 billion globally by 2026.

Brand ethics are an increasingly important factor amongst UK shoppers, according to new research.

Paris was a more popular destination for property investment than London this year, the first time on record.

There remains a big gap between marketers' ambitions with martech and the realities of their implementation.

The number of consumer mixed reality apps installed around the world will reach 10 billion by 2024, according to new research.

Consumer spending rose last month to its highest level since April as retailers instituted sharp discounts.

The Data & Marketing Association (DMA) has announced the launch of a series of new online learning tools.

Some 90 per cent of 18 to 20-year-olds believe that brands have some responsibility to take action on climate change.

Less than 25 per cent of all digital campaigns are being measured for brand impact, with most marketers ignoring it altogether.

The adoption of social media has led to the creation of a "serial return culture" amongst shoppers.

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