Research News

Campaign Monitor's UK Email Benchmark Report has found that email marketing had an exceptional 2019 in Britain, performing far better overall than in the previous year.

27% of podcast listeners say that they had encountered new brands through ads on the medium, according to new research from the Data & Marketing Association (DMA).

A fifth of all retail spend in the UK will be conducted online by 2024, according to GlobalData's latest research.

Email is twice as popular than any other marketing channel with consumers, according to the latest research from Data & Marketing Association.

Netflix has overtaken former number 1 UK brand Aldi to take the top spot in YouGov 's BrandIndex ‘Buzz’ rankings.

Data and insights firm YouGov has completed its acquisition of sports media measurement provider SMG Insight, integrating the company to create YouGov Sport in the process.

Original research from Bruce Daisley, author of 'The Joy of Work' and popular podcaster, has found that two-thirds of Brits cannot switch off from work responsibilities, and are more stressed about it than ever before.

The UK is still “generations away” from gender equality with a lack of women employed in the most senior roles in the media, business, and sport sectors.

New research for the Data and Marketing Association (DMA) surveyed more than 230 senior marketing professionals across the UK who judged the DMA Awards, finding that the majority ranked reinforcing trust as their biggest issue.

Mayor Sadiq Khan has called for a new vision for using data to tackle some of the most urgent challenges facing the capital.

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