Research News

Research from Outform has found that 54% of Brits are interested in trying out new retail technology while out on the high street.

Sky has pulled ahead of Procter & Gamble (P&G) to be named biggest spender on traditional advertising in the UK once again.

Despite an improvement over the course of the last three years, the proportion of women who say ads make them feel like they’re not good enough sits at 31%, while 28% say they feel pressure to look and act a certain way.

New YouGov data released today shows that Heinz has topped the 2020 Women’s Rankings for the second year running.

Out-of-home and digital marketing specialists Clear Channel, JCDecaux, and Posterscope have released the results of "the world’s most comprehensive" study into the power of relevancy in OOH.

London-based Gismart, a leading developer of entertainment apps and games, has entered the FT 1000 list of Europe's fastest-growing companies at number six, and become the fastest-growing game company.

DMA research has found that 38% of SMEs (or SMBs) are erroneously confident that the EU data protection regulation, GDPR, doesn't apply to the information that they handle.

New Zenith UK research today has shown a range of consumer trends, including the number of people interested in directly shoppable TV - but a continued concern about the risks of social media.

The Advertising Association’s (AA) Advertising Pays 8 report has shown the proportion of total ad spend in the UK that goes on socially conscious advertising.

In the third quarter of 2019, UK ad spend rose by 5.6% year-over-year to £5.97 billion, according to the Advertising Association/WARC Expenditure Report.

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