New Zenith UK research today has shown a range of consumer trends, including the number of people interested in directly shoppable TV - but a continued concern about the risks of social media.
The Advertising Association’s (AA) Advertising Pays 8 report has shown the proportion of total ad spend in the UK that goes on socially conscious advertising.
In the third quarter of 2019, UK ad spend rose by 5.6% year-over-year to £5.97 billion, according to the Advertising Association/WARC Expenditure Report.
Campaign Monitor's UK Email Benchmark Report has found that email marketing had an exceptional 2019 in Britain, performing far better overall than in the previous year.
27% of podcast listeners say that they had encountered new brands through ads on the medium, according to new research from the Data & Marketing Association (DMA).
A fifth of all retail spend in the UK will be conducted online by 2024, according to GlobalData's latest research.
Email is twice as popular than any other marketing channel with consumers, according to the latest research from Data & Marketing Association.
Netflix has overtaken former number 1 UK brand Aldi to take the top spot in YouGov 's BrandIndex ‘Buzz’ rankings.
Data and insights firm YouGov has completed its acquisition of sports media measurement provider SMG Insight, integrating the company to create YouGov Sport in the process.
Original research from Bruce Daisley, author of 'The Joy of Work' and popular podcaster, has found that two-thirds of Brits cannot switch off from work responsibilities, and are more stressed about it than ever before.