MyLondon.news launches marketing campaign across transport network
MyLondon.news has launched a multi-platform marketing campaign across London this week.
Featured across tube carriages and buses, digital displays as well as social media targeting key London boroughs, the campaign promotes everything the site has to offer, from ‘breaking news, controversial views’ to ‘crafty beers, your best night out in years’.
MyLondon.news is owned by Reach, publisher of newspapers the Mirror, Star, Express and OK magazine.
The website for Londoners went live in December 2018, evolving from existing Reach news sites Croydon Advertiser and Get West London.
Creating relevant content
The company said it continues to cover those regions, but is also creating relevant content and growing social communities across the north and east of the city.
The online news site said its own research shows that young Londoners are drawn to the site by its “entertaining, uplifting and, most importantly, truthful news.”
“Everything stems from our belief that London is the best city ever”, said Ceri Gould, Editor-in-Chief of South East And Cambridge.
“Our start point and end point is that we love London - and our audience is everyone who feels the same.”
“Of course it infuriates, it frustrates us, it thrills us and excites us in equal measure. We can criticise it but woe betide anyone else who dares.”
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