The Economist relaunches lifestyle mag 1843

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Weekly magazine The Economist has announced the relaunch of its bi-monthly lifestyle publication, 1843, in a bid to bring ‘wit and rigour’ of The Economist to the more creative pursuits in life.

The magazine is named after the year The Economist was founded. It was first launched in 2007 under the title Intelligent Life.

It aims to give readers stories of an extraordinary world, long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration. 

The company said the magazine will applies it values to the worlds of design, style, food and travel, with the first issue going on sale this week. 

Digital version available 

It will launch in the US on 19  March, and will also be available in digital form at www.1843magazine.com and on The Economist Classic app.

With a redrawn logo and the tagline “Stories of an extraordinary world”, 1843 begins its new journey with the April/May 2019 issue. 

The first cover story is “Death of the calorie”, explaining why we should bury the world’s most useless measure. We share a cigarette with David Hockney, the most expensive living artist. 

Intelligent afterlife: 1843 relaunched by The Economist

Also featured is a piece on the battle to control the future of artificial intelligence between DeepMind, a British tech company, and Google, now its owner. Young novelist, Tomi Adeyemi, who is changing the way we think about race – and in the process is rewriting the playbook for how artists make money, also features in the first issue.

Every issue begins with the Upfront section, a tangential take on the world right now, including the 1843 Interview—an encounter with one of the world’s most fascinating people, plus a dispatch from the future, “Postcard from Silicon Valley”. 

That storytelling is applied to every subject, from the history of power dressing in the Style section to what it’s like to swim through the deserts of Arizona in Journeys. 

In Food the magazine features a piece on the seven-year war over a Viennese chocolate cake, and in design 1842 attempts to find out why stars make your water sparkle. In addition to print, 1843 will publish new content regularly across a number of platforms, including a newly designed website, film, podcasts and social channels.

At the magazine’s helm are editor-in-chief Rosie Blau and publisher Mark Beard. Blau joined The Economist in May 2011 on the Britain section, and most recently served as a China correspondent, based in Beijing. Prior to joining The Economist she worked at the Financial Times. 

Beard joined The Economist Group in 2009 and has held a number of management positions across the business. Most recently he is responsible for leading the The Economist’s efforts to acquire new subscribers, publishing The World in.., the Economist Group’s flagship annual product and managing the Group’s syndication and licensing business.

Sideways look at the world

“1843 takes a sideways look at the enduring stories of our age, and seasons them with a dash of humour or irreverence”, said Blau. 

“Our perspective is provocative, rigorous, independent and entertaining - qualities that are reflected in the magazine’s sophisticated style and beautiful design,”. 

Beard said the new title will challenge readers’ views of the world: “Bringing together talent from around the globe, 1843 tells the stories of the individuals and forces that shape our lives. Our aim is to make you see the world in a new way.” 

“The 1843 audience is very similar to The Economist’s, and we know that our readers have a thirst for knowledge and inspiration,” said Beard. “When they press pause on their busy lives, they want to immerse themselves in great stories. These can be enjoyed by even more readers now that we will include all editions of 1843 in The Economist’s classic app.”

Zanny Minton Beddoes, Editor-in-chief of The Economist, said the new title should live up to expectations: "1843 tells mind-stretching stories that enlighten and entertain, with all the rigour and independence that readers already know to expect of The Economist".

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