Marketing leaders head to Davos for World Economic Forum

Mark Johnson's picture
by Mark Johnson

Global marketing managers from some of the world’s biggest companies are heading to the Swiss town of Davos for the 2019 annual World Economic Forum meeting.

Among them are the marketing heads of Anglo-Dutch consumer products firm, Unilever, and UK oil giant BP. Corporate marketing leaders from Adobe, Samsung, Intel, Audi and GEC will also be in Davos for the event, which kicks off next week.

They'll join global leaders that include everyone from Prince William to veteran natural world TV presenter, Sir David Attenborough, and billionaire Microsoft founder, Bill Gates.

Political heads, such as German Chancellor, Angela Merkel, and Japanese prime minister, Shinzo Abe, will be among the throng as the great and the good sit down to debate the state of the world next week.

This year’s theme is rather clunkily titled: 'Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution'.

The aim will be to address how technology can solve some of the world’s most pressing issues, such as climate change, poverty and economic development.

But business leaders gathered on the slopes of the Swiss ski village will also debate how new technologies such as artificial intelligence and robotics are set to change how industry operates.

Marketing heads will be invited to consider how a potential new age of business will focus on "Purpose, not just profit". They’ll also be asked to consider the benefits of "collaboration in a connected world".

Prolific London will bring you all the relevant news coming out of the event next week.

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