Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

A Manchester-based augmented reality company has raised £3 million to expand its home renovation tech.

Contentsquare, the London-based digital insights and analytics firm, has completed its second acquisition in a week.

Interest in extended reality technology is booming in the UK, with two-thirds of British consumers saying they want to see XR experiences when shopping.

Sophia Amoruso, the head of media brand Girlboss, has announced the launch of a LinkedIn competitor aimed at professional women.

A startup has raised $20 million to expand its platform intended to make it easier for creators to license music for video.

YouTube's search algorithm is promoting extreme content and conspiracy theory videos, according to an investigation by Sky News.

Android Messages could soon be receiving an update, including the addition of augmented reality messaging features.

LinkedIn Pages admins now have a range of new options, with a set of new features rolling out this week.

Social media monitoring company Brandwatch claims today to have launched a new market category in the research space.

Comscore, the prominent media research and analysis firm, has raised $20 million in an attempt to strengthen its finances.

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