Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

London-based MarTech Peach has launched a new platform that allows ad agencies, production houses and brands to send their ads easily to digital publishers such as Facebook and YouTube.

Cognism, a London-based sales and marketing platform, has raised $10 million to fund international expansion.

Influencer marketing

Near, a company that offers location-based customer profiling, has raised $100 million from a London venture capital firm.

Facebook has unveiled a new tool intended to help stem the rise of online scams on the platform.

Twitter has begun rolling out a redesign of its web interface to all users.

Engagement on Instagram 'influencer' accounts is near an all-time low, as over-crowding causes content fatigue.

The Co-operative Bank has begun trialing an 'ethical ad tech' solution provided by programmatic platform provider Good-Loop.

WPP said on Friday that it plans to sell a majority 60% stake in Kantar to US private equity firm Bain Capital, valuing the data analytics firm at $4bn.

Online shopping will outstrip sales in High Street stores within the next decade, according to a new report.

Instagram is rolling out an AI-enabled feature designed to encourage users to think twice before posting abusive comments.

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