Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Appetite for augmented reality is growing amongst both advertisers and creatives, but skills shortages and costs are holding back adoption.

'AI as a service' business Scibids has announced its entry into the UK adtech market.

Salesforce has announced a deal to buy analytics platform Tableau in an all-stock deal.

Amazon's move into groceries will help secure its position as the dominant online retailer in the UK.

A new research agency aims to replace traditional public opinion research with a new, cost-effective online platform.

Short-form video site TikTok has launched a new in-app campaign encouraging users to share their travel stories.

Two health and wellness influencer bodies have joined forces to launch a new scheme addressing concerns about conduct in the industry.

London-based media insight company MIDiA Research have announced the launch of a new analytics tool for TV.

Global advertising powerhouse WPP said it will create a new world-class campus for its brands in Düsseldorf.

Two-thirds of ad spend will be online by 2020

According to new research by Credos and Enders Analysis, Britain has one of the world's biggest online advertising expenditures - and is the very largest relative to the size of its economy.


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