Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Yakult UK has introduced its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an out-of-home activity earlier this year.

Byte, the new short-form video app from Vine co-founder Dom Hofmann, has opened itself up to its first wave of beta testers.

A martech startup employing just eight people has been recognised in an annual award for outstanding achievement by UK businesses.

Instagram is running tests in which it hides the number of ‘likes’ on users' posts.

Jivox, the data-driven digital marketing platform, has secured another $9 million in funding.

There has been a distinct trend towards in-housing and unification within the marketing industry internationally, following an annual growth in merger and acquisitions of more than a third.

The majority of UK retailers are failing to attribute footfall to digital spend, according to a new survey.

Amazon is being overwhelmed with apparently fake reviews for tech products, risking consumer trust in the platform.

Martech company Zoho has unveiled MarketingHub, an “all-in-one” marketing automation platform.

It’s not all doom and gloom on the British High Street.


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