Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

YouTube, Facebook, and Instagram are im Ofcom's crosshairs as they face a new crackdown on sites hosting harmful content.

Global advertising, PR and marketing firm, WPP, has reported a 0.6% decline in like-for-like revenue for the half year and insisted its turnaround plan is on track.

Marin Software, which provides digital marketing software for performance-driven advertisers and agencies, said e-commerce spending continues to rise with marketers increasingly embracing paid social.

Social ad buyers are putting more money into Stories, with Instagram Stories becoming the most popular choice.

While many companies in the capital prepare to shut their offices on account of soaring temperatures, UM, IPG Mediabrands’ marketing and media agency, is closing the doors of more than 100 of its offices for its second annual Global Impact Day.

New research from brand consultancy, Brandpie claims that, since the 2008 financial crisis, the typical CEO has been handed more demands, greater expectations and significantly less time to deliver them.

Edge by Ascential, the data and insight company, has bought a minority stake in marketing analytics company Jumpshot.

Proximity London, the customer experience agency, has launched a strategic partnership with customer engagement firm Thunderhead.

Adobe XD is set to add support for voice search on Amazon Alexa-enabled devices.

Research released this week has revealed that M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity investment.

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