Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Macmillan Cancer Support is partnering with technology platform Automated Creative to drive signups for its World's Biggest Coffee Morning campaign.

A number of popular period-tracking apps are sharing women's private medical information with Facebook.

Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for The Ozone Project’s Ozone Audience initiative.

Facebook is developing a new app called Threads, which encourages constant communication between close friendship groups.

OK Mentor, a new mentorship programme for young women looking to break into the creative industries launches today, with the backing of London’s top female executives and creative decision makers.

TikTok has launched a new feature allowing marketers to make products available for purchase within the app.

Amazon is marking selected fashion labels as "top brands" in a change to its search results.

Global media platform Teads has signed a deal to provide its inRead adtech solution to publisher TI Media.

Ogilvy UK and Takumi have launched a new partnership to expand the agency's InfluenceO tool.

Twitter is testing a new function that allows users to subscribe to the replies to tweets they are particularly interested in.


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