Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Edge by Ascential, the data and insight company, has bought a minority stake in marketing analytics company Jumpshot.

Proximity London, the customer experience agency, has launched a strategic partnership with customer engagement firm Thunderhead.

Adobe XD is set to add support for voice search on Amazon Alexa-enabled devices.

Research released this week has revealed that M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity investment.

London-based MarTech Peach has launched a new platform that allows ad agencies, production houses and brands to send their ads easily to digital publishers such as Facebook and YouTube.

Cognism, a London-based sales and marketing platform, has raised $10 million to fund international expansion.

Influencer marketing

Near, a company that offers location-based customer profiling, has raised $100 million from a London venture capital firm.

Facebook has unveiled a new tool intended to help stem the rise of online scams on the platform.

Twitter has begun rolling out a redesign of its web interface to all users.

Engagement on Instagram 'influencer' accounts is near an all-time low, as over-crowding causes content fatigue.

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