Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

A change to the way Facebook measures impressions could result in a fall in organic numbers for Pages.

The first-ever Digital City Awards will celebrate and reward the best work and innovation from a number of industries during Digital City Festival week.

Mergers and acquisitions amongst martech and adtech companies rose by 52 per cent during the first three quarters of 2019.

Thousands of Facebook users have been locked out of their accounts as a bug has spread.

Independent experiential marketing agency 2Heads has launched a new version of its cutting edge strategic B2B event management tool, EventHive.

Pascal Coggia, one of the original partners of Artefact, an AI and data-driven agency network headquartered in Paris, has joined the UK team as Managing Partner UK, Data and Consulting.

Media and marketing agency Edit, part of Kin + Carta, has appointed Joel Spence as its Chief Growth Officer.

As digital experiences are now at the heart of marketing, marketers are struggling to keep pace with consumer technologies and demands, and a pervasive talent gap continues to derail success.

In what it claims is a first for a UK supermarket, Tesco is launching Clubcard Plus, a new and unique loyalty subscription service.

Out of Home media owner Clear Channel UK has announced a commitment to a substantial programme of investment and a focus on social and environmental projects embedded as part of every format.

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