Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

London-listed marketing technology firm mporium Group has signed an exclusive contract with claims management firm Allay UK.

London-based Flexciton has just raised £2.5 million in a round led by Backed VC, with participation from JOIN Capital and Entrepreneur First.

A new report into British commuters’ spending habits says they spend £23billion per year via their mobile devices while on the move - and Londoners spend almost twice the national average.

Lucky Generals: founders Andy Nairn, Helen Calcraft and Danny Brooke-Taylor

London-based creative ad agency Lucky Generals has announced its latest international expansion.

Ad-Lib Digital makes key senior hires

Creative technology advertising platform Ad-Lib Digital plows onwards in its recruitment drive with three senior appointments, including the first Global Head of Operations and Finance.

Cognism, the end-to-end sales acceleration solution, has raised £2.8 million in a funding round from investors including Oliver Wyman, South Central Ventures, LCIF, Newable and other existing investors.

Findmypast lets you map your family tree

Marketing agency Frank is heading up Findmypast’s influencer marketing campaign.

Pretty Little Thing partners with martech company Narvar

Online fashion brand Pretty Little Thing has partnered with technology company Narvar, in an attempt to keep customers coming back for more.

After six consecutive years the UK's marketing budget growth finally came to an end in the final quarter of 2018, according to the latest IPA Bellwether report.


International performance marketing agency Merkle - with bases in 36 countries across the world - has made further investment in its EMEA operation by launching a new ad tech consultancy in London.


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