Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Amazon's Alexa smart technology could soon take the form of a robot, enabling it to roam around the real world.

TBWA\London and MGOMD have created a tech and data-driven campaign for Nissan that highlights how the brand’s 100% electric vehicle, the Nissan LEAF, is exempt from London’s impending ULEZ (Ultra Low Emission Zone) charge.

Smarter advertising at McDonald's

In an attempt to personalise menus and make the dining experience more pleasant, McDonald's has made its largest acquisition in two decades - buying Dynamic Yield for $300 million.

OakNorth has today announced its participation in the ENABLE Guarantee programme, securing a guarantee of £133m from the British Business Bank, the UK government’s economic development bank.

Adobe

According to data revelaed in Adobe's 2019 Summit Ad Report, far more marketers than consumers consider banner ads to be relevant.

A new report has revealed that international trade in UK advertising services reached £6.9bn in 2017.

Ocean Outdoor has recorded a revenue increase of over 15 per cent for its last financial year leading to a gross profit of £25.2 million.

Global out-of-home media buying and planning agency, Rapport, has partnered with Sky, Mediacom and Ocean Outdoor to launch a new DOOH campaign to promote Sky’s Ocean Rescue initiative.

Last week the world celebrated International Women’s Day 2019, taking 'balance' as its main theme for this year.

Facebook scraps relevance scores

In closing down relevance scores, Facebook has said it will be introducing "more granular" metrics for advertisers, beginning April 30th.

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