Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

The majority of UK retailers are failing to attribute footfall to digital spend, according to a new survey.

Amazon is being overwhelmed with apparently fake reviews for tech products, risking consumer trust in the platform.

Martech company Zoho has unveiled MarketingHub, an “all-in-one” marketing automation platform.

It’s not all doom and gloom on the British High Street.

Budgets in areas such as IT and marketing in UK SMEs and enterprise businesses are falling behind those elsewhere, according to new research from B2B International.

David Beckham's latest charity video, this time for the Malaria Must Die campaign, sees him showing off his linguist skills - thanks to deepfake AI technology.

A new visual effects company, Artificial Artists, has launched their first software product to help marketers with 3D content creation.

London marketing technology firm Attest has secured a £12 million investment from one of Silicon Valley’s leading venture capital firms.

London is the global leader for senior customer experience (CX) job vacancies, beating the global average by more than 500 per cent.

Google’s hugely popular Gmail service has received a host of new updates to mark its 15th birthday.

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