Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

There could be more dead Facebook users than living within 50 years, according to a new study from researchers at the University of Oxford.

Facebook scraps relevance scores

Suicide prevention charity Samaritans has partnered with tech giants including Facebook, Google, and Snapchat to launch a new initiative intended to limit the impact of harmful online content.

Independent product and service innovation company, Fluxx has acquired digital marketing services group Albion in a move designed to accelerate its growth plans.

Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign, developed in partnership with creative agency Elvis.

Yakult UK has introduced its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an out-of-home activity earlier this year.

Byte, the new short-form video app from Vine co-founder Dom Hofmann, has opened itself up to its first wave of beta testers.

A martech startup employing just eight people has been recognised in an annual award for outstanding achievement by UK businesses.

Instagram is running tests in which it hides the number of ‘likes’ on users' posts.

Jivox, the data-driven digital marketing platform, has secured another $9 million in funding.

There has been a distinct trend towards in-housing and unification within the marketing industry internationally, following an annual growth in merger and acquisitions of more than a third.

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