Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

UK business development agency, Ingenuity London, said it will launch its first ever European new business event in Amsterdam next month.

Instagram is set to start fact-checking posts on its platform in a bid to combat ‘fake news’.

Twitter has rolled out additions to the Retweet function, allowing users to add additional media to reposted Tweets.

London-based entertainment marketing communications group, Reach4Entertainment, saw its revenue fall more than three per cent to £77.7m in 2018, compared with £80.2m for the previous year.

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from London-based research group Rare: Consulting.

Digital commerce accelerator Overdose Digital has acquired high performance e-commerce consultancy 5xThinking.

Diageo is experimenting with a return to YouTube following a break from the platform after concerns over brand safety.

The BBC set out its new pitch for advertisers at the NewFront event yesterday.

Bing Ads has been rebranded as Microsoft Advertising, in a move that the software giant hopes will remind users that its ad platform includes products that go “above and beyond search”.

Online retail platform Shopify has launched a series of new tools making it easier for users to create Facebook and Snapchat ads.

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