Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Popular graphic design tool Canva has encouraged its users to change their passwords following a cyber attack that affected as many as 139 million users.

Google has announced that its confidential mode for Gmail will roll out to G Suite users on 25 June.

LinkedIn has announced that it will buy customer identity management platform Drawbridge, in a move that the professional social network says will improve its offering to marketers.

London-based digital marketing agency Croud has launched a new global marketing, consulting and technology platform called Serpico.

The largest proportion of consumers don't believe GDPR has improved their overall experience with brands.

London-based marketing and communications firm MSQ Partners has received funding from private equity group LDC in a deal that values the company at £37.5m.

HR departments are failing to fully embrace the internet age when acquiring new talent, new research has revealed.

Workplace discrimination and a lack of diversity and social mobility are putting young off applying for many jobs, and it’s costing the UK economy dear.

Generous funding for London graduates

The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses.

Retailers' global spending on AI will reach $12 billion by 2023, more than four times the figure forecast for 2019.


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