Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

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The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses.

Retailers' global spending on AI will reach $12 billion by 2023, more than four times the figure forecast for 2019.

UK business development agency, Ingenuity London, said it will launch its first ever European new business event in Amsterdam next month.

Instagram is set to start fact-checking posts on its platform in a bid to combat ‘fake news’.

Twitter has rolled out additions to the Retweet function, allowing users to add additional media to reposted Tweets.

London-based entertainment marketing communications group, Reach4Entertainment, saw its revenue fall more than three per cent to £77.7m in 2018, compared with £80.2m for the previous year.

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from London-based research group Rare: Consulting.

Digital commerce accelerator Overdose Digital has acquired high performance e-commerce consultancy 5xThinking.

Diageo is experimenting with a return to YouTube following a break from the platform after concerns over brand safety.

The BBC set out its new pitch for advertisers at the NewFront event yesterday.


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