Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Two health and wellness influencer bodies have joined forces to launch a new scheme addressing concerns about conduct in the industry.

London-based media insight company MIDiA Research have announced the launch of a new analytics tool for TV.

Global advertising powerhouse WPP said it will create a new world-class campus for its brands in Düsseldorf.

Two-thirds of ad spend will be online by 2020

According to new research by Credos and Enders Analysis, Britain has one of the world's biggest online advertising expenditures - and is the very largest relative to the size of its economy.

Sure Men advertising to Chelsea fans using DOOH

Drawing on real-time data and using reactive equipment, Sure Men created an out-of-home campaign that displays content about its partners Chelsea, Manchester City, and Everton when fixtures are approaching.

Amazon is set to acquire Sizmek Ad Server following the adtech company's application for bankruptcy protection.

An Edinburgh whisky company has launched what it says is an industry-first new way for consumers to buy the drink.

Instagram appear to be testing new shopping-focused Stories stickers as part of their push further into ecommerce.

Facebook

Facebook has announced the launch of playable, interactive video ads on its Audience Network.

Adtraction, a Swedish affiliate and influencer marketing network, has partnered with London consultancy Connected Path to launch a network in the UK.

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