Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Online advertising spend will double by 2023, with marketers shelling out $520 billion annually.

YouTube is testing new functionality for its comment section.

Online behavioural advertising is routinely breaking UK and EU law.

New research from ecommerce marketing platform Omnisend claims to have answered the time-honoured question: when should marketers send email newsletter campaigns?

Appetite for augmented reality is growing amongst both advertisers and creatives, but skills shortages and costs are holding back adoption.

'AI as a service' business Scibids has announced its entry into the UK adtech market.

Salesforce has announced a deal to buy analytics platform Tableau in an all-stock deal.

Amazon's move into groceries will help secure its position as the dominant online retailer in the UK.

A new research agency aims to replace traditional public opinion research with a new, cost-effective online platform.

Short-form video site TikTok has launched a new in-app campaign encouraging users to share their travel stories.

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