Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Adoption of connected TV (CTV) is looking unstoppable, following research from The Association of National Advertisers and video marketing platform Innovid.

Named Authentic Performance, the tool is currently being used in beta by DoubleVerify (DV) clients Mondelez, where it is helping them evaluate and optimize the performance of their campaigns.

IBM has announced what they're calling the 'Advertising Accelerator' at this year's CES in Las Vegas, USA.

Property technology firm Adfenix has grown its team with the addition of Munyaradzi Hoto as Chief Marketing Officer and Adam Horner as Chief Technical Officer.

Publishing giant Condé Nast has signed a deal with Mirriad, the startup that uses AI for ideal ad placement, in an exclusive agreement.

Jellyfish acquires Social Life

Jellyfish has made its first acquisition since receiving investment from French group Fimalac last month, taking on award-winning creative agency Social Life.

Paris-based Sublime - a marketplace that creates and delivers premium ad experiences - has today announced a partnership with Flashtalking to provide advertisers with the means to maximise ad relevancy and engage target audiences.

London-based specialist SEO and content agency Builtvisible Ltd has been acquired in an MBO by Managing Director Geoff Griffiths and his Management team in a vendor financed MBO by Builtvisible Holdings LTD.

London-based global digital media group Dugout has announced a partnership with Italian football team Inter Milan (FC Internazionale).

Tesco and McDonald's have become the first signatories to the IAB UK's new Gold Standard pledge.


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