Family tree mapper Findmypast chooses Frank to head up marketing campaign
Marketing agency Frank is heading up Findmypast’s influencer marketing campaign.
The family ancestry finder had appointed Frank to launch a new product in collaboration with Living DNA, which launched in November 2018. Following on, next month, Frank will head up the launch of an influencer and content campaign in the hopes that more people will map their biogeographical heritage with the brand.
Andrew Bloch, founder and managing partner at Frank, said the company is ‘delighted’ to be working with Findmypast: “The upcoming content creation is incredibly exciting, and we hope this project is just the start of our relationship with the team,” he added.
“Frank really got under the skin of the product, and have already impressed us with the work they delivered at launch,” said Belinda Hanton, global head of partnerships at Findmypast. “We’re looking forward to phase two of the campaign and are confident in its success with Frank as our partner.”
Frank refers to itself as the 'first agency in the industry to develop a real-time client feedback app'. It's worked with the likes of 20th Century Fox, Culture Trip, Deliveroo and dating app Badoo. Headquartered in London, Frank also has offices in Manchester, Glasgow and Sydney.