Agency behind Amazon's award winning ad eyes US expansion

Sian Bradley's picture
Lucky Generals: founders Andy Nairn, Helen Calcraft and Danny Brooke-Taylor

London-based creative ad agency Lucky Generals has announced its latest international expansion.

The agency is allegedly opening a new office in New York over the next two months, and will be recruiting for staff to work there.

Lucky Generals is a relatively young agency, only launching five years ago under founders Andy Nairn, Helen Calcraft and Danny Brooke-Taylor. Yet it already has some big client names under its belt, including Hostelworld. It also won an Emmy for the Super Bowl ad it created for Amazon last year, where a range of celebrities fill in for Alexa who has ‘lost her voice’.

'Alexa loses her voice' was created by Lucky Generals

Lucky Generals was acquired by TBWA Worldwide in 2017, and won Co-op’s £50m advertising account at the end of last year.

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