Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Channel 4 joins Sky's AdSmart for targeted ads

Channel 4 will begin using Sky's AdSmart product to deliver targeted ads across its linear programming.

Amazon 'changes algorithm to favour own products'

Amazon has begun prioritising items that turn the biggest profits in search results - including its own-brand offerings.

OOH industry comes together for missing persons charity

The UK's OOH advertising industry has come together today in support of the charity Missing People.

Adobe launches new tool for visualising customer journeys

Adobe has added new functionality to its Analytics product, enabling users to visualise customer journey data.

Macmillan turn to AI for 'World's Biggest Coffee Morning' signups

Macmillan Cancer Support is partnering with technology platform Automated Creative to drive signups for its World's Biggest Coffee Morning campaign.

Period-tracking apps "sending users' medical data to Facebook"

A number of popular period-tracking apps are sharing women's private medical information with Facebook.

Ozone selects Improve Digital as first European ad tech partner

Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for The Ozone Project’s Ozone Audience initiative.

Instagram is getting a 'Snapchat killer' called Threads

Facebook is developing a new app called Threads, which encourages constant communication between close friendship groups.

OK Mentor launches to boost women’s roles in creative industries

OK Mentor, a new mentorship programme for young women looking to break into the creative industries launches today, with the backing of London’s top female executives and creative decision makers.

TikTok launches in-app purchases for sponsored products

TikTok has launched a new feature allowing marketers to make products available for purchase within the app.

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