Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

UK advertising exports hit £6.9bn in 2017

A new report has revealed that international trade in UK advertising services reached £6.9bn in 2017.

Ocean Outdoor announces 15% revenue increase

Ocean Outdoor has recorded a revenue increase of over 15 per cent for its last financial year leading to a gross profit of £25.2 million.

Rapport teams up with Sky for DOOH ocean rescue initiative

Global out-of-home media buying and planning agency, Rapport, has partnered with Sky, Mediacom and Ocean Outdoor to launch a new DOOH campaign to promote Sky’s Ocean Rescue initiative.

Vital for hi-tech areas such as AI to recruit more women

Last week the world celebrated International Women’s Day 2019, taking 'balance' as its main theme for this year.

Facebook scraps relevance scores

Facebook announces change to ad analysis tools

In closing down relevance scores, Facebook has said it will be introducing "more granular" metrics for advertisers, beginning April 30th.

Majority of marketers are investing in trialling new technology

A new report reveals 87 per cent of marketers have a dedicated budget for testing new technology.

Digital ad spend is to hit £15bn in 2019

Spending on digital advertising is set to grow to more than £15bn this year, a new report by Barclays has revealed.

WPP's gender pay-gap increases

The world’s largest advertising agency, WPP, has revealed its gender pay-gap has increased.

DMA chief calls for ethical standards across data and marketing sectors

The CEO of the UK’s Direct marketing Association has called on the data and marketing industry to embrace the opportunity to adopt ethical standards.

Consumers receive fewer emails after GDPR

Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.

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