Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

S3 Advertising secures £2.4m MBO loan from Caple

Alternative SME credit specialist Caple has supported S3 Advertising, a national full-service advertising agency, with a £2.4m eight-year unsecured loan.

CloudStratex launches with mission to lead cloud migration

A new London-based tech firm has launched today with the aim of disrupting the slow progress in migrating UK businesses on to the cloud.

Twitter draft deepfake policy would not remove fake videos

Twitter has today launched a draft policy on its treatment of deepfakes.

'Off the shelf' martech hurting brands' efforts says study

There remains a big gap between marketers' ambitions with martech and the realities of their implementation.

Google makes .new domains available to everyone

Last year Google launched the '.new' format, allowing users to create new Google documents with a simple browser shortcut.

Instagram forcing users to sign in to view public accounts

In a major change to its interface, Instagram is now forcing users to sign in in order to see public profiles.

Lead generation martech Leadoo opens London office

Leadoo, the Finnish lead generation martech company, which helps tackle average website conversion rates for companies, has opened a London office.

Adfenix partners with Boneo property portal

Swedish social media marketing platform Adfenix has announced a brand-new partnership with property portal, Boneo, to help estate agents fight back against the online dominance of property portals.

Organic granted B Corporation certification

London and Exeter-based digital agency Organic has announced that it has been B Corporation (B Corp) certified as part of its wider commitment to Digital For Good.

Instagram to remove plastic surgery filters

Instagram is set to remove filters that promote plastic surgery, as part of a drive to prevent damage to mental wellbeing on the platform.

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