Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

ASA upholds complaints against online fashion retailers' countdown clock ads

ASA challenged whether the offer would revert back to the normal price once the countdown clock was completed.

London-based adtech platform Scoota raises £2m in funding round

Scoota offers its clients a different approach to fraud-free, automated omni-channel digital branding, all on one single platform.

Adverttu’s NHS driver volunteer support programme continues to grow

The automated transit advertising platform launched the programme to connect brands and key workers.

Marketing data specialist Adverity raises $30 million in Series C round

Adverity, the marketing data intelligence and business-ready data firm with offices in London, Vienna and New York, announced today the completion of a funding round worth $30 million.

GumGum reports majority of online content containing coronavirus keywords is safe for advertising

The findings come from analysis by Verity, the company’s machine learning-based content analysis and brand safety engine.

Supponor and Mediapro extend deal for virtual advertising solutions

Virtual advertising tech and solutions provider Supponor has signed a long-term licensing agreement for their products with Mediapro, the leading sports media and audiovisual content production company.

Uberall appoints Fabrice Lévy as CFO & EVP Operations

In the role, Lévy will be responsible for all aspects of finance, operations, and delivering on Uberall’s customer success strategy.

Hat-trick of senior hires for martech startup Mention Me

Martech startup Mention Me has announced a raft of new senior hires.

App Samurai receives $2.4 million in funding to tackle ad fraud

Mobile growth platform App Samurai has achieved investment of $2.4 million in a funding round led by 212 Ventures, with Collective Spark, 500 Startups and Degerhan Usluel - taking total invested to $4.6 million.

OOH specialists Talon Outdoor appoint new Head of Digital

Talon Outdoor has appointed digital marketer Imran Elahi for the newly created role of Head of Digital at the independent agency.

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