Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Peach launches new platform for digital video distribution

London-based MarTech Peach has launched a new platform that allows ad agencies, production houses and brands to send their ads easily to digital publishers such as Facebook and YouTube.

London AI sales 'acceleration' platform Cognism raises $10m Series B

Cognism, a London-based sales and marketing platform, has raised $10 million to fund international expansion.

Influencer marketing

Location-based profile company Near raises $100m to track consumers in the real world

Near, a company that offers location-based customer profiling, has raised $100 million from a London venture capital firm.

Facebook launches scam detection tool following Money Saving Expert lawsuit

Facebook has unveiled a new tool intended to help stem the rise of online scams on the platform.

Twitter rolls out "faster, more personalised" new web design - but users aren't happy

Twitter has begun rolling out a redesign of its web interface to all users.

Influencer engagement rates 'at all-time low'

Engagement on Instagram 'influencer' accounts is near an all-time low, as over-crowding causes content fatigue.

Co-op trials 'ethical ad tech' from Good Loop

The Co-operative Bank has begun trialing an 'ethical ad tech' solution provided by programmatic platform provider Good-Loop.

WPP to sell Kantar to Bain Capital in $3.1bn deal

WPP said on Friday that it plans to sell a majority 60% stake in Kantar to US private equity firm Bain Capital, valuing the data analytics firm at $4bn.

Online shopping set to overtake High Street as millennials spend £110 per month

Online shopping will outstrip sales in High Street stores within the next decade, according to a new report.

Instagram to 'shame' abusive commenters in AI bullying crackdown

Instagram is rolling out an AI-enabled feature designed to encourage users to think twice before posting abusive comments.

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