Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

Supponor and Mediapro extend deal for virtual advertising solutions

Virtual advertising tech and solutions provider Supponor has signed a long-term licensing agreement for their products with Mediapro, the leading sports media and audiovisual content production company.

Uberall appoints Fabrice Lévy as CFO & EVP Operations

In the role, Lévy will be responsible for all aspects of finance, operations, and delivering on Uberall’s customer success strategy.

Hat-trick of senior hires for martech startup Mention Me

Martech startup Mention Me has announced a raft of new senior hires.

App Samurai receives $2.4 million in funding to tackle ad fraud

Mobile growth platform App Samurai has achieved investment of $2.4 million in a funding round led by 212 Ventures, with Collective Spark, 500 Startups and Degerhan Usluel - taking total invested to $4.6 million.

OOH specialists Talon Outdoor appoint new Head of Digital

Talon Outdoor has appointed digital marketer Imran Elahi for the newly created role of Head of Digital at the independent agency.

Connected TV uptake expected to rise 82% in three years

Adoption of connected TV (CTV) is looking unstoppable, following research from The Association of National Advertisers and video marketing platform Innovid.

DoubleVerify launch new martech tool to help predict ad performance

Named Authentic Performance, the tool is currently being used in beta by DoubleVerify (DV) clients Mondelez, where it is helping them evaluate and optimize the performance of their campaigns.

IBM's new marketing tool uses AI to drastically benefit campaigns

IBM has announced what they're calling the 'Advertising Accelerator' at this year's CES in Las Vegas, USA.

PropTech startup Adfenix hire new CMO and CTO

Property technology firm Adfenix has grown its team with the addition of Munyaradzi Hoto as Chief Marketing Officer and Adam Horner as Chief Technical Officer.

Condé Nast partners with London AdTech startup

Publishing giant Condé Nast has signed a deal with Mirriad, the startup that uses AI for ideal ad placement, in an exclusive agreement.

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