Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

London marcom MSQ valued at £37.5m after private equity funding

London-based marketing and communications firm MSQ Partners has received funding from private equity group LDC in a deal that values the company at £37.5m.

HR teams failing to embrace the internet when hiring

HR departments are failing to fully embrace the internet age when acquiring new talent, new research has revealed.

Lack of social mobility costing UK economy £270bn each year

Workplace discrimination and a lack of diversity and social mobility are putting young off applying for many jobs, and it’s costing the UK economy dear.

Generous funding for London graduates

Could LinkedIn become the top outbound channel for B2B sales development?

The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses.

As chatbots boom, retailers' spend on AI 'will quadruple by 2023'

Retailers' global spending on AI will reach $12 billion by 2023, more than four times the figure forecast for 2019.

Ingenuity London to launch first European event

UK business development agency, Ingenuity London, said it will launch its first ever European new business event in Amsterdam next month.

Instagram to begin fact-checking posts

Instagram is set to start fact-checking posts on its platform in a bid to combat ‘fake news’.

Twitter expands Retweet function, adds GIFs

Twitter has rolled out additions to the Retweet function, allowing users to add additional media to reposted Tweets.

Reach4Entertainment's shares up despite lower earnings in ‘pivotal’ year

London-based entertainment marketing communications group, Reach4Entertainment, saw its revenue fall more than three per cent to £77.7m in 2018, compared with £80.2m for the previous year.

Stingy loyalty schemes alienate customers - report

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from London-based research group Rare: Consulting.

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