Martech News

Martech is the new big thing - having exploded in popularity over the last few years. Taking many forms Martech promises to revolutionise how companies spread the word through innovative technology. Prolific London will keep you updated with all the most recent Martech insights and news.

OOH specialists Talon Outdoor appoint new Head of Digital

Talon Outdoor has appointed digital marketer Imran Elahi for the newly created role of Head of Digital at the independent agency.

Connected TV uptake expected to rise 82% in three years

Adoption of connected TV (CTV) is looking unstoppable, following research from The Association of National Advertisers and video marketing platform Innovid.

DoubleVerify launch new martech tool to help predict ad performance

Named Authentic Performance, the tool is currently being used in beta by DoubleVerify (DV) clients Mondelez, where it is helping them evaluate and optimize the performance of their campaigns.

IBM's new marketing tool uses AI to drastically benefit campaigns

IBM has announced what they're calling the 'Advertising Accelerator' at this year's CES in Las Vegas, USA.

PropTech startup Adfenix hire new CMO and CTO

Property technology firm Adfenix has grown its team with the addition of Munyaradzi Hoto as Chief Marketing Officer and Adam Horner as Chief Technical Officer.

Condé Nast partners with London AdTech startup

Publishing giant Condé Nast has signed a deal with Mirriad, the startup that uses AI for ideal ad placement, in an exclusive agreement.

Jellyfish acquires Social Life

Jellyfish gets a Social Life as it makes acquisition

Jellyfish has made its first acquisition since receiving investment from French group Fimalac last month, taking on award-winning creative agency Social Life.

Global ad marketplace Sublime strikes partnership with leading global independent ad server

Paris-based Sublime - a marketplace that creates and delivers premium ad experiences - has today announced a partnership with Flashtalking to provide advertisers with the means to maximise ad relevancy and engage target audiences.

Builtvisible announces MBO led by MD

London-based specialist SEO and content agency Builtvisible Ltd has been acquired in an MBO by Managing Director Geoff Griffiths and his Management team in a vendor financed MBO by Builtvisible Holdings LTD.

Dugout announces partnership with Inter Milan

London-based global digital media group Dugout has announced a partnership with Italian football team Inter Milan (FC Internazionale).

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