Marketing Services News

Find out the very latest marketing services news from marketing agencies and companies throughout London. Including the latest appoints, contract announcements, and awards, discover what’s happening and what matters in the capital.

The Data & Marketing Association (DMA) – in partnership with Mention Me – has revealed its latest insights into the untapped power of referrals.

Agencies sign up to climate pledge

A range of agencies from around the world have signed up for Creative Climate Disclosure - a pledge to report the percentage of their turnover from high carbon-emission clients by the end of 2019.

The parent company behind Agency:2 and Mighty Social has been acquired by an agency within the Next Fifteen Group.

According to a report by Reach, which investigated the personal and political views of the general population and the advertising sector, creative professionals' capacity for empathy is noticeably low.

ASOS

After mistakes in the US, which saw it open a $40 million distribution centre that struggled to cope with demand, clothing retailer ASOS is consulting on around 100 redundancies at its London location - most of which would be in marketing.

A Manchester-based augmented reality company has raised £3 million to expand its home renovation tech.

From today Sky Media said it will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time.

UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner.

London-based brand consultancy Zag has announced its latest work with Yamaha, which includes unifying the portfolio of regional businesses into one solid global brand.

Contentsquare, the London-based digital insights and analytics firm, has completed its second acquisition in a week.

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