TV ad break gaffe spoils Brit Awards results

Mark Johnson's picture

Never far from controversy, last night’s Brit Awards ceremony on ITV was scooped by an advertising gaffe on another channel which announced the winners of two key awards.

A TV advert for The 1975’s new album aired on catch-up channel UKTV Play, more than an hour before the Brits Awards themselves took place. The advert proudly announced The 1975 as the winner of the Best British Group and also British Album of the Year.

The gaffe was spotted by Kieren Thomson (@Kierenisboring), who posted a video of the ad for the band’s A Brief Inquiry Into Online Relationships album on his Twitter feed.

UKTV told Prolific London in response to emailed questions about the mix up that: "UKTV doesn’t make the ads and they are placed where advertisers request them." 

Nominees: George Ezra was also nominated, but lost out to The 1975

As well as being a total spoiler for the awards themselves, the gaffe raises the question of whether The 1975 had received advance notice that they had won the gongs. 

Accepting their award, The 1975 said they were "humbled" to beat Anne-Marie, Arctic Monkeys and George Ezra to win the top prize.

In a night dedicated to sensitive causes, the band’s singer Matty Healy addressed misogyny in the music industry during part of his acceptance speech.

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