Serena-voiced Nike ad championing women’s sports debuts during Oscars

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by Josh Peachey

Nike’s latest emotion-fuelled advert, which encourages women to ‘Dream Crazier’, aired last night during the Oscars on American TV.

Featuring numerous top-tier female athletes from a wide range sports, the 90-second ad features Serena Williams, one of the greatest tennis players ever, doing the voiceover. 

Somesuch’s Kim Gehrig directed the ad and was also in charge of the This Girl Can and Gillette’s recent ‘We Believe’ campaigns. Wieden & Kennedy in Portland is the agency behind Nike's latest powerful advert.

Serena highlights the difference in sports coverage of impassioned female athletes, many of whom have broken barriers for women’s sports, and encourages them to continue being ‘crazy’.

Famous athletes featured include Simone Biles, Sue Bird, Chloe Kim, Ibtihaj Muhammad and members of the US Women’s Football Team, and aires ahead of the Women’s World Cup in France this summer. 

You can watch the video below.