London agency Guerillascope reveals new look

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London-based full service media agency, Guerillascope has revealed a new visual identity, which it says better encapsulates the company’s ethos and personality.

Guerillascope said it teamed up with Collective London to develop the new visual identity.

The new identity includes a brand new rounded logo and alignment of the company’s other brands under the Guerillascope name.

Guerilla tactics? Full service agency's striking new look

“We wanted to celebrate the central role media plays in the lives of people of all ages, ethnicities and backgrounds,” says Katy Sharpe, Guerillascope’s Managing Director. 

“Our passion and individuality are woven into this; together, they capture both our commitment and singular approach to connecting brands with the right audience – whoever it is.

“We thrive as a trusted partner for ambitious businesses looking to grow their brand. Guerillascope’s new image draws on the confidence we have in our ability to be a difference maker.”

As the nerve centre of a network that now includes out-of-home specialist OOH Yes, press advertising experts MoreScope, branded content agency Hot Wolf and an ever-growing creative production team, Guerillascope said it needed an image that showcased both its distinctive way of working and the range of services it offers.

Gemma Olds, Head of Design at Collective London, said the redesign brief had to reflect the company’s unique position and get it seen and heard.  

“Guerillascope is a passionate, inspirational business with a disruptive personality. Our challenge was to create a brand that would mirror their unique attitude and culture, thereby helping them stand out in a crowded marketplace”, she said.

Guerillascope also invited its network of clients and suppliers to give feedback on what they think of the rebrand.

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