Vivaldi acquires digital marketing agency Gravity Thinking

Josh Peachey's picture
by Josh Peachey

The global strategy firm Vivaldi has announced the acquisition of London-based award-winning creative and digital agency Gravity Thinking.

The creative and digital teams at Gravity Thinking have built up an impressive portfolio of campaigns, including working with Disney, Hendrick's Gin, Allianz, Hyundai and Vitality Life. 

Gravity Thinking’s Managing Partners Stephen Firth and Andrew Roberts will join Vivaldi’s leadership team.

Andrew Roberts said: “We are inspired by the pioneering thought leadership on brand-building and growth spearheaded by Vivaldi.

“We’re thrilled to join the Vivaldi family and together we will build strong brands and disruptive platform business models.”

Vivaldi considered Gravity Thinking's specialism in performance marketing to be a suitable fit for the firm's brand strategy. Together, they hope to use their shared data analytics to create impactful campaigns that include first-rate customer journey analytics and brand funnel optimization.

Tom Ajello, Vivaldi’s Global Chief Creative Officer, said: “Our industry still operates in silos. Yet people and brands have evolved—we are the only independent global player that has the passion and persistence to successfully merge what others have kept separated for too long.”

“The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands,” added Erich Joachimsthaler, Vivaldi Founder and CEO (pictured). “I’m looking forward to an exciting year ahead, bringing together these two companies that share similar views and cultures.”