Upfront Business Development partners exclusively with Winmo
London business development consultants Upfront, specialists in media and marketing, signed an agreement to become exclusive distributors of sales intelligence services from US-based Winmo.
Following Propellor Group taking a majority stake in Upfront towards the end of last year, it marks another landmark in the consultancy’s growth.
The agreement means Upfront’s UK clients will be able to access Winmo’s valuable database of brands and agencies. Winmo collects information and provides insights on brand-agency relationships, media spend, and campaign review predictions.
Upfront MD, Jody Osman, said: “We believe Winmo is a best in class new business tool, providing the latest brand insights and some really exciting predictive intelligence.
“We are delighted to announce that the Propeller Group and Upfront have an exclusive UK partnership with Winmo, providing a market-leading combination of data and insight, PR, content, events and lead generation.
“We felt it was vital that our new integrated PR and business development proposition had data and technology at the heart of it. We’re really excited to have Winmo in place to support and drive our new business activity for clients.”
Dave Currie, CEO of Winmo, said: “Accelerating growth is at the forefront of every one of our clients’ minds. Partnering with Propeller Group today creates the UK’s most powerful, single-source destination for advertising and media sales professionals who target national advertisers, their agencies and technology providers.”