Unlimited reveals intercontinental partnership with Serviceplan and Hakuhodo

Charlie Spargo's picture
Unlimited Group, Serviceplan and Hakuhodo strike a deal

The Unlimited Group has announced it signed a deal with German-based Serviceplan and Japan-based Hakuhodo in an effort to offer a global service package.

The London-based media company made the deal in order to create a presence across all markets - while still keeping their ability to focus on local clients individually. There was no transfer of equity or funds during the process.

The newly formed unit can now pitch as one, combining their experience in order to take on competitors with large market shares, and provide integrated communications services in the UK, Japan and South-East Asia. They are working on a unified pan-European pitch to be completed in Q1.

Unlimited Group owns seven agencies. As well as their HQ in Soho, they have offices in Bristol, Winchester and New York, with a combined workforce of around 850.

Serviceplan is currently the largest independent network in Europe, and has its headquarters in Munich. Its staff of more than 4,000 work across Europe, New York, Dubai, and East Asia. Hakuhodo has at least 10,000 staff working across Asia.

Tim Bonnet, President of the Unlimited Group, said: “We have had a relationship with Hakuhodo and partnership agreement with Serviceplan for a number of years and as this grew in success, we are delighted to formalise this into a global alliance. 

“We are really excited about the expanded offering and capabilities this will bring to our existing clients as well as the agile, innovative and data lead offering we can offer new clients on a global scale.”

Masayuki Mizushima, Hakuhodo President and CEO, said: “In a time where our clients are faced with change as never anticipated before with the dramatic evolution of technology and acceleration of globalization, this strategic alliance with our longtime friends, the Unlimited Group and Serviceplan, is based on a firm belief and respect for the “sei-katsu-sha,”or living consumer.”

Florian Haller, CEO of Serviceplan, said: "We are really excited about collaborating with one of the key players in South-East Asia. The affinity with our philosophy at Serviceplan was clear from our initial personal contact. 

“As a result of this unique alliance between agency groups rooted in Germany, Japan and the UK, we can offer our clients the best service in the major economic region of South-East Asia."

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