Starbucks to trial coffee delivery service using Uber in London
Starbucks is to trial a delivery service in conjunction with Uber Eats in London later this month.
The coffee giant has already run successful pilot schemes in several US cities, delivering products to customers in partnership with Uber Eats.
Starbucks said it had seen “strong demand, including repeat business throughout the day and positive feedback from customers” following a test of its delivery service in Miami last year.
London will be the first European city to trial Starbucks Delivers. The pilot scheme will involve a small number of company-operated stores in the capital, with the potential of rolling the option out to licensees.
“We know we have untapped customer demand for Starbucks Delivers,” said Roz Brewer, group president and chief operating officer for Starbucks. “We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”
“At Uber Eats, we’re always looking for new ways to offer people the widest selection of food they love. That’s why we’re so excited to deliver Starbucks fans their favourite food and beverages in a way that’s as easy as requesting a ride,” said Jason Droege, head of Uber Everything.
“Be it breakfast delivered straight to the soccer field or afternoon lattes to the office, we know this partnership will delight our customers.”
Starbucks is planning to bring delivery to branches in Boston, Chicago, Los Angeles, New York and Washington D.C. this spring.
Globally, the group already operates Starbucks Delivers in 2,000 stores across 30 cities in China, as well as branches in Tokyo.
The company also has delivery initiatives in India, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Colombia and Chile.