Marketing roles hit hard by mass layoffs at Jaguar Land Rover

Keiligh Baker's picture
by Keiligh Baker

Jaguar Land Rover (JLR)  is cutting up to 5,000 jobs from its 40,000 strong UK workforce - with marketing expected to be hit particularly hard.

The large layoffs are part of a £2.5bn cost-cutting plan amid what industry insiders have called a "perfect storm" of declining Chinese sales, the ongoing fallout from the dieselgate scandal and fears for Britain’s trading status post Brexit.

Management, marketing and administrative roles are expected to be hardest hit, but some production staff may also be affected.

Jaguar Land Rover, owned by Indian industrial giant Tata, reported total retail sales of 48,160 vehicles in November, representing a year-on-year decline of 8%.