Digital marketing agencies Forward3D and PMX merge
Digital marketing firm Forward3D is merging with PMX Agency to create a new global brand.
London-based Forward3D, whose clients include Asos, Virgin and Calvin Klein, will merge with US firm PMX to form ForwardPMX.
The new brand, part of the Stagwell Group, combines the two independent businesses pooling 700 staff across 20 offices across the world.
Forward3D uses data science and adtech to serve its fashion, travel and retail clients across EMEA and APAC. Meanwhile, PMX Agency, headquartered in New York City, works with direct-to-consumer brands, retailers and non-profit organisations.
The combined agency will have a pool of 300 clients and boast £778m of managed media annually.
“This new venture greatly expands the types of clients that together these two companies serve as they scale up to be even faster, nimbler and more technologically sophisticated,” said Stagwell Group president Mark Penn.
“ForwardPMX has been built to meet the future needs of brands and deliver the value that clients demand.”
The new business will be fully integrated in March 2019.