Cool ad campaigns boost Transport for London revenue

Mark Johnson's picture

TfL’s advertising revenue jumped by £10 million to £152m over the last year, which it says was down to it embracing new innovative advertising platforms.

One of the main campaigns included video streaming giant Netflix taking over London’s Oxford Street and Old Street underground stations for its super-cool Black Mirror and Stranger Things series.

In all, TfL said that during the 2017/18 period it introduced 260 full-motion digital screens, digital ‘ribbons’ alongside escalators and 60 ‘cross platform’ variants which passengers could look at.

“Advertising is one of the key ways that we are making the most of the commercial opportunities available, generating vital revenue for investment in improving the transport network for Londoners”, said TfL customer director Chris Macleod.

“We also continue to take great care to ensure that the adverts seen on our network are appropriate for our diverse audiences. We are extremely grateful to the Advertising Steering Group for their invaluable guidance and insight in this and many other areas.”

MacLeod also said that TfL planned to restrict the advertising of food and drink that was high in salt, fat and sugar. This, he said, was in line with an initiative from London Mayor, Sadiq Khan, aimed at tackling obesity in the capital.

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