Beattie launch biggest ever marketing and sales drive
Beattie Communications is to launch its biggest ever sales and marketing drive in the UK to counteract the impact of Brexit.
The agency will spend over £500,000 this year raising the profile of its brand with an integrated sales and marketing campaign that will include advertising, PR, events and social media outreach.
The London headquartered agency, which has offices in Glasgow, Manchester, Birmingham and Leeds, has also appointed Ellie Arnoldi as its first director of business development. She has joined Beattie from Vice and Joe Media.
“The uncertainty of Brexit is having a disastrous impact on the UK economy with consumer and business confidence at a ten year low,” said Laurna Woods, chief executive of the integrated marketing agency.
“Brands are taking longer to make investment decisions and, as usual when times are tough, marketing budgets are the first to be cut.
“We’re going in the opposite direction by spending more on the promotion of the Beattie Communications and Only Marketing brands than ever before.
“We’re not prepared to sit back and let the indecision of our politicians damage our agency.
“It was the Government’s indecisiveness that motivated us to launch our agency in Canada. It was one of the best business decisions we ever made as Beattie Tartan is booming.
“We made a profit in year one and opened offices in Toronto, Calgary, Vancouver and Victoria. We are currently adding Winnipeg and Ottawa to our network.
“We’re also contemplating moving into other English-speaking countries around the world as we fear the UK economy could limp along for years to come.”
Beattie Group has 130 employees in the UK and North America. Its brands include Beattie, Only Marketing, Beattie Tartan and student recruitment specialists 11tenGroup.