International Women’s Day campaign kicks off with #BalanceforBetter theme

Mark Johnson's picture
by Mark Johnson

Women around the world are marking International Women’s Day, which is taking ‘Balance for Better’ as its theme for this year.

IWD campaigns for women’s rights and gender equality, and this year’s campaign hopes to build a more gender-balanced world.   

“The future is exciting. Let's build a gender-balanced world”, the movement wrote on its web page. “Everyone has a part to play - all the time, everywhere.”

London events

From grassroots activism to worldwide action, thousands of events are taking place around the world, including in London, with activities taking place at key locations in Central London.

Southbank Centre will host a 'Women of the World' festival, and the City of London Corporation is holding an event in the Square Mile, London's financial district hosted by ITV newsreader Julie etchingham.

IWD: Events across London including the City

This year the IWD movement believes the world is “entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.”

The movement has created the #BalanceforBetter hashtag, which is already trending on social media sites such as Twitter.

Although IWD is celebrated every year on 8 March, the movement said it’s looking towards a year long programme of activity and collaboration in 2019.

“The 2019 #BalanceforBetter campaign runs all year long. It doesn't end on International Women's Day”, the movement wrote.

“The campaign theme provides a unified direction to guide and galvanize continuous collective action, with #BalanceforBetter activity reinforced and amplified all year.

Not just a women’s issue

Large corporate companies are in their sights too. With far too little representation at the top of the world’s listed companies, such as the UK’s FTSE100, IWD said it wants to see more women in top jobs.

“The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage…”

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