Victoria Beckham announces new beauty line ahead of London Fashion Week

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by Mark Johnson

Top fashion brand Victoria Beckham has revealed she plans to launch a line of beauty products later this year.

Beckham made the announcement on her Twitter account just hours before London Fashion Week kicks off in the UK capital.

The former Spice Girl turned fashion designer, wrote to her 12.8 million Twitter followers that she was: “SO excited to announce that I will be launching Victoria Beckham Beauty later this year! Cannot wait to be able to share it with you!! #VBBeauty x Kisses”

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Brand it like Beckham: Victoria announces new beauty line

Since launching in 2008 the Victoria Beckham fashion brand has grown and is now stocked in more than 400 stores in over 50 countries internationally.

The company says that all Victoria Beckham lines are developed at the A-list celebrity's studio in London and showcase only the finest craftsmanship and materials.

The new highly beauty line is expected to become available in autumn 2019 and will be exclusively sold on her website,

Beckham also confirmed via her Instagram page the new addition to her global brand would be ethically sourced and produced. 

“Overwhelmed by your response to #VBBeauty! I’ve been reading all of your comments in between my #VBAW19 show prep. For all of you asking #VBBeauty will be cruelty free, inclusive for all skin tones, and available at an accessible luxury price-point. Sign up through the link in bio to be among the first to know.”

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