Paddy Power's new ad features Ryan Giggs' brother declaring 'loyalty is dead'

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign.

In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out.

It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions be asked of the manager’.  His brother Ryan was appointed Wales manager last January.

When asked what his sibling will think of the advert, Rhodri said: “I’m sure, after the initial defensiveness, he’ll have a laugh about it. It’s funny.

“The whole thing is just me poking fun at the situation, because I’m over it. I’m not in the dark place I was years ago, I’ve moved on, he’s moved on, my ex-wife has moved on.”

The advert was directed by Peter Cattaneo – best known for the Oscar-nominated film, The Full Monty – and promotes Paddy’s Rewards Club, the bookmakers’ anti-loyalty scheme.

Spokesman Paddy Power said: “If you can’t trust your own brother to be loyal, why would you bother with a loyalty scheme?

“Inspired by Rhodri’s experiences, we’ve decided to create a rewards club rather than loyalty scheme. Paddy’s Rewards Club: Loyalty is dead. Live for rewards.”

Watch the advert here.